Principal
Nancy A. Burkholder
Nancy Burkholder is a marketing research specialist with over 30 years experience that features an emphasis in qualitative work. After 10 years running the data-gathering group for a Chicago marketing research firm, Nancy founded n.sights, LLC. Serving global corporations and smaller businesses alike, n.sights was designed to provide clients the kind of deep intel, insights and usable recommendations that Nancy refined through the years.
Specializing in both telephone and in-person C-suite level executive interviews, focus group moderation and qualitative analysis, Nancy has worked with such clients as Zurich North America, Starbucks, Motorola, Nike, American Marketing Services, Cancer Treatment Centers of America and TransUnion.
Recently, her principal business relationships have been in the global and financial segment. Projects have included a variety of studies with Fortune 500 companies' executives and brokers, as well as research with everyday consumers. Her talent for making her subjects comfortable enough to share their candid impressions, as well as her ability to provide meaningful and useable analysis has a proven track record.
“Thank you for the tremendous insights… This is a phenomenal report… have never seen anything like this… The senior team can and should use the findings in this report regularly in their communications... Really well done.”